What does it mean that we want to bring naturalness into the digital world?

If you look up the definition of naturalness in a dictionary you find something like:

– the state or quality of being like real life

– the quality of behaving in a normal, relaxed or innocent way

– the style or quality of happening in a normal way that you would expect

Oxford Learner’s Dictionary

This is exaclty what we think our customers should experience when using our software.
We aim at understanding so well our customers’ processes and needs that the result our work, might it be a webapp, a mobile app or an iot and automation solution, is an experience that integrates so nicely with the workflow in real life that is feels simply… Natural.